Episode 09: Branded Environments with Brad Wilkins and Chi Lee

Brad Wilkins and Chi Lee of Perkins + Will discuss the benefits of bringing a diverse set of experiences together, which makes it possible for them to use "tried and true" principles from some of the most complex projects around the world, while customizing those principles to the local community to create something truly unique. Chi and Brad also share insight into how Perkins + Will's Branded Environments Practice, a group of visual storytellers, uses visioning sessions to get alignment upfront, increase the efficiency of the design process, and create "identities in space" that bring tangible and intangible value to different parts of a city.